Unlock the Value in Your Jewelry

Have pieces you never wear? Outdated, broken, or simply not you anymore? Your jewelry holds real value—and we make it easy to turn it into something meaningful.

At Edina Diamond, people choose us because they instantly feel understood, respected, and guided—not pressured. From the moment you walk in, you’ll know you’re in the right place.

Redesign

Love the stones but not the style? We’ll show you clear, exciting options to transform what you already own into a piece you’ll feel connected to again.

Sell/Trade Gold

Gold and Platinum always carry value. We evaluate it quickly, explain your options clearly, and consistently pay more than anyone in the metro. Cash or credit—your choice.

Sell/Trade Diamonds (0.50ct+)

We make selling simple. You’ll understand exactly what you have, why it’s valuable, and what the market is doing. No confusion. No pressure. Just confidence.